Topic | What’s the 1 topic you want to be know for? |
Enemy | Who’s your enemy? (P.S. Don’t pick your competitors) |
Why | Why do you create content? |
Mantra | The one sentence / phrase your audience to associate with your brand. |
7 Content Approaches: | Actionable
“Educate me” | Motivational
“Inspire me” | Contrarian
”Challenge me” | Personality
”Entertain me / make me laugh” | Comparison | Prediction | Curation
”Leapfrog me” | |
Show your superpowers to your audience.
Make it as actionable and value-packed for them as you possibly can.
Give. Do not ask here. | Tell your “how I” stories to inspire them.
Chose a PRECISE moment in time.
Channel the emotions you felt. | Challenge your audience’s “accepted” beliefs on a topic.
Ex: What’s a common practice in your industry you disagree with? | Show your audience you know them.
Tap into their social and emotional pains with well guided humor and/or edutainment. | Old way vs New way.
Similar to prediction but you can run a case study on today vs yesterday. What’s changed? How? Meaning what? | Share your POV on the future of this topic. Where is it heading. Why? What are the implications for your audience? Show. Don’t tell. | Curate a resource, list, really — anything — valuable that you put together. Make it actionable and valuable.
Help them leapfrog ahead. | ||
Pillars | Core Concepts | |||||||
PILLAR ONE:
📌 Your first pillar here
(Max 1 sentence to start)
| What are the core supporting concepts within your first pillar? List them out here. | |||||||
PILLAR TWO:
📌 Your second pillar here
(Max 1 sentence to start)
| What are the core supporting concepts within your second pillar? List them out here. | |||||||
PILLAR THREE:
📌 Your third pillar here
(Max 1 sentence to start)
| What are the core supporting concepts within your third pillar? List them out here. |
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